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Mass Communication

Bachelor of Mass Communication (Hons) Dual Award with University of Hertfordshire, UK

INTI International University: KPT/JPT(R2/321/6/0039)06/2022 - A7709
highlights
Overview
Students are taught to understand the characteristics and intricacies of media’s role in society, in order to convey messages effectively, using critical thinking skills. They will master the art of developing key messages and writing news releases in a dynamic manner. Potential journalists will learn the impact of different news and their consequences on society. Taking up this degree can help students develop persuasive and creative skills as well as strengthen their capability for critical and analytical thinking, while upholding professional standards.
Highlights
  • Students who have successfully completed will receive a dual award: a degree from INTI International University and a BA (Hons) Mass Media & Communications awarded by University of Herfordshire, UK.
  • Basic management, marketing and/or computing knowledge through Business and Computing & IT elective courses
  • Four choices of specialities: Public Relations, Broadcasting, Journalism and Advertising
  • Exposure to different campaigns to build management skills
  • State-of-the-art Media Centre for practices
  • Internship opportunities with organisations such as ASTRO, The Star, Essence Communication, and top advertising agencies

Programme Duration
3 years
Accredited by
 
Malaysian Qualifications Agency
Financial assistance available
 
Student will receives 2 awards upon graduation
 
Collaboration University
 
structure
Programme Structure

Year 1
  • Academic Writing
  • Communication Technology
  • Communication Theory
  • General Elective Course
  • Introduction to Mass Communication
  • Introduction to Sociology
  • Mass Media & Society
  • Media Ethics
  • Social Psychology
 
 
 
 
Majors (Choose one)
Advertising
  • Advertising Copywriting
  • Creative Strategy Campaigns
  • Integrated Marketing Communication
Journalism
  • Feature Writing
  • News Reporting
  • Publication Design & Production
Public Relations
  • Public Opinion
  • Public Relations & Corporate Identity
  • Public Relations Writing
Broadcasting
  • Broadcasting Production
  • Digital Video & Sound Technology
  • TV Production Project
Communicative foreign languages (Choose one)
  • French
  • German
  • Japanese
  • Mandarin
 
 
 
 
Year 2
  • Communication Law
  • Communication Research Methods
  • Cross-cultural Communication
  • General Elective Course
  • Introduction to Broadcasting
  • Introduction to Advertising
  • Introduction to Journalism
  • Organisational Communication
  • Principles of Public Relations
 
 
 
 
 
General elective** courses (Choose three)
  • Consumer Behaviour
  • Cross-cultural Management
  • Desktop Publishing & Computer Graphics Editing
  • Foundations of Business Organisations
  • Foundations of Marketing
  • Marketing Planning
  • Organisational Behaviour
  • Principles of Information Technology
  • Web Design & Development with Multimedia
 
 
 
 
Year 3
  • Final Year Project
  • General Elective Course
  • Internship
  • Issues in Mass Communication
  • Media Management
  • Professional Development
 
 
 
 
 
MPU Subjects
  • Community Service & Co-curriculum
  • Entrepreneurship
  • Ethnic Relations (Local students) / Communicating in Malay 2 (International students)
  • Islamic & Asian Civilisation (Local students) / Malaysian Studies 3 (International students)
  • Presentation Skills
  • Bahasa Kebangsaan A*
 
 
 
 

*For Malaysian students who do not have a credit in SPM BM.
**Offering of electives, please consult the Head of Programme.

campuses & intakes
Campuses & Intakes
 
INTI International University 
 
 
  • January
  • May
  • August
entry requirements
Entry Level Entry Requirements
A Level A pass in A Level or its equivalent, with a minimum of Grade C (GPA2.00) in any two subjects, and a credit in English at SPM level or its equivalent
STPM A pass in STPM or its equivalent, with a minimum of Grade C (GPA2.00) in any two subjects, and a credit in English at SPM level or its equivalent
SACE International(Formerly known as SAM) 5 subjects with ATAR of 55
NSW (HSC) 10 unit with UAI of 55
Ontario Secondary School Diploma /Canadian Pre- University(CPU) 5 subjects with average of 55
TEE 5 subjects with minimum aggregate of 279(from 4 subjects)
Australian Year 12 4 or 5 subjects with ATAR of 55
UEC 5 subjects at grade B including English OR pass in SPM English
Matriculation Matriculation/ Foundation qualification or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent.
Foundation INTI Foundation Programme(Business) qualification or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent.
Diploma A Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent.
A Diploma in Media and Communication or its equivalent.
Diploma from any Politechnics recognised by the Ministry of Education or government of Malaysia with a minimum CGPA of 2.00, and a credit in English at SPM Level or its equivalent.
STAM A pass in STAM, with a minimum of Grade Jayyid and a credit in English at SPM Level or its equivalent.
Others Other equivalent qualifications as recognised by the Ministry of Education and the government of Malaysia
 
 
 
 

NOTE : The requirement for credit in English at SPM level can be exempted if the entry qualification has English subjects and the achievement is equivalent or higher than the requirement at SPM level.

fees
Fees Summary
Choose Campus Location:
Fees Summary
 
INTI International University
Local Students
Download complete Estimated Fee Structure here.
Estimated Fees (RM)
63,413
 
 
 
 
 
INTI International University
International Students
Download complete International Students Estimated Fee Structure here.
Approximate Total Fee (USD)
17,512