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INTI Programmes for Working Professionals

Executive Diploma in Marketing

INTI International College Subang: KPT/JPS(MQA/PA1642)11/2017
highlights
Overview

Our Executive Diploma in Marketing is specially designed for working adults who are looking to take their Business careers to the next level.

We aim to provide aspiring marketers with the skills and knowledge to expand and enhance their existing competencies. This will allow you to progress from junior level positions to executive levels across different business roles.

You will be equipped with comprehensive working knowledge of strong branding presence, consumer buying behavior & spending, effective channel management and and will be able to develop creativity in advertising & promotion.


Highlights
  • The curriculum is developed and reviewed with industry professionals through the INTI Industry Advisory Board (IAB), harmonising the gap between the latest trends, industry expectations and skill sets
  • Students will be exposed to real industry projects and get practical learning experience via industry visits and guest lecturers from different industries
  • A comprehensive learning experience with a mix of face-to-face and online support learning through the Blackboard system. Students can use Blackboard to access their course materials, assignments and projects online at any time
  • Access to world-renowned World of Business Ideas (WOBI™) video content featuring thought leaders from various industries for more engaging learning
  • This programme prepares students to progress to Degree study. Executive Diploma graduates can pursue an INTI UK Business Degree with selected exemptions

Programme Duration
2 Years
structure
Programme Structure

CORE MODULES
  • Marketing Practice
  • Managing Human Relations
  • Global Management Practice and Leadership
  • Fundamentals of Accounting
  • Business Communication
  • Information Technology Applications
 
 
 
 
SOFT SKILLS MODULES
  • Entrepreneurship and Networking
  • Project Management
 
 
 
 
SPECIALISATION
MARKETING
  • Creative Advertising & Promotion
  • Channels Management
  • International Marketing
  • Marketing Research
  • Consumer Behaviour
  • Product & Brand Management
 
 
 
 
MPW COMPULSORY SUBJECTS
  • Bahasa Kebangsaan A/B*
  • Islamic Studies/Moral Education
  • Malaysian Studies
 
 
 
 

* Exempted if a credit in BM has been obtained at SPM Level.

campuses & intakes
Campuses & Intakes
 
INTI International College Subang
 
 
  • 3 June 2013
  • 21 October 2013
Academic Calendar
 
 
entry requirements
Entry Requirements
Applicants must be at least 21 years old, with a minimum of 3 credits in SPM and 3 years of working experience in the relevant field
 
 
 
 
fees
Fees Summary
Choose Campus Location:
Fees Summary
 
INTI International College Subang
Local Students
Download complete Fee Structure here.
Tuition Fee (RM) Other Fee (RM) Estimated Fees (RM)
16,800 600 17,400